At the South Florida Interactive Marketing Association Summit last Friday, May 14th, online marketing experts and social media strategists shared their insights and experiences in the interactive marketing realm. One common topic that came up among several speakers was the growing influence of video in social media.
Of the many companies that engage in social media [...]
Posts Tagged ‘youtube’
Universal and YouTube music video deal, Vevo, is a go
Wednesday, April 15th, 2009The largest music company in the world, Universal Music Group, has reached an agreement with YouTube to create an online platform for music videos, to be called Vevo. The agreement is said to include the licensing of Universal recordings to be used in user-generated videos on YouTube.
This is the latest of efforts on behalf of [...]
Google offering behavioral targeted advertising
Wednesday, March 11th, 2009Google is set to start displaying advertisements today to users based on their interests, which are determined using their previous online activities. This form of advertising is known collectively as behavioral targeting, and has been adopted by most of Google’s competitors, drawing criticism from privacy advocates and some Congress members.
Google announced that it plans to [...]