The term social media refers to sites that provide interactive ways for Internet users to communicate, share information and connect with others who share similar interests. Social media sites are also being used as their own sort of search engine. People can find out more about a cause, organization or business by searching for them on social media sites. With sites like FaceBook and Twitter, it makes sense for a business to use the social media population to gain the attention of new users. When a user is interested in the product your company is selling, they have the ability to share your links, videos and promotional events through the social media site itself.
Social media marketing for business is beneficial because it allows even small businesses to advertise with the same speed and technique that larger companies utilize. The cost to partake in the social media space is relatively low in comparison to other marketing options. Unlike traditional marketing, social media reaches a global marketplace. The types of social media marketing services vary from creating a social network on an already existing site to starting a company blog or weekly podcast.
If you already have a company website, the cost of adding a blog to update customers is minimal. A blog is a way of interacting with established and potential clients. The blog is also a place where you can answer questions and develop customer loyalty.
Similar to the blog is a podcast community, which can also be hosted on the website. A podcast is a radio program that is broadcasted online. On the podcast you can address customer concerns and announce promotional events. An added bonus: if the show becomes popular you gain a bigger audience and have the opportunity of attracting advertisers, thus turning your show into a profit center.
Another avenue of social media marketing is to advertise on an already recognized website. A social media marketing firm can walk you through the steps of advertising on FaceBook. These ads can be purchased at relatively low cost and can target any demographic. Another option is creating a FaceBook page and/or Twitter account where you build direct consumer relationships; FaceBook and Twitter users can share your posts with their social networks. Social media marketing is also a great forum to test out new ideas. Posting a poll or questionnaire on your page, or tweeting a question prompts people to respond, thus giving you answers you seek.
One of the reasons socializing over the web has become so popular is because of the rapid speed at which information can be shared and responded to. Utilizing social media marketing helps establish a closer relationship with your consumer and puts you within their reach.
If you are interested in learning more about developing an online advertising campaign, contact Blue Interactive at 954.779.2801.