Blue Interactive Agency takes on a holistic approach when working with a client on their ROI Strategy. Part of the analysis will include:
Web Traffic Analysis:
How visitors are finding your site, what they are looking for, how they explored it and how to enhance the visitor experience.
Usability Analysis:
Are they finding what they are looking for? Do you have a call to action?
Navigation Wireframe Analysis:
Navigation path and Informational wire-frame: How many clicks does it take to reach your objective?
Calls-To-Action Evaluation:
Complete analysis of how you encourage visitors to do what you would like them to do. Placing psychological triggers in the right places will make your visitors convert at a higher rate.
Aesthetics Analysis:
This study will evaluate general layout, and the influence style, colors and font type have on your customer’s assumptions about your company, products, or services.
Broken Link Analysis:
Are there any broken links on the site?
Competitor Analysis:
Your top 10 competitors analyzed to determine strengths and weaknesses.
Customer Survey:
Survey existing customers to understand their experience with your website.