Peter Leshaw, Vice President of Interactive Strategies at Blue Interactive Agency, will speak at PubCon Las Vegas 2011 on Tuesday, November 8. The conference session will focus on team building and training challenges faced by businesses that employ in-house online marketing departments.
Originally held in a London pub in 2000, PubCon has evolved from a small gathering of Web search engine optimizers and webmasters to one of the largest and most respected new media conferences in the world. The media conference, organized and hosted by Austin-based WebmasterWorld.com, emphasizes search and social media, professional Web publishing and optimization. This year, PubCon will span four days, from November 7-10, 2011 in Las Vegas, Nevada.
Peter Leshaw will give a PowerPoint presentation outlining the importance of effective search engine optimization management. He will explain how to leverage a professional consultant to complement an in-house online marketing team, as well as how to build a dashboard to run daily reports to measure the success or failure of an SEO campaign.
The panel session, “In-House Team Building and Training,” will be held on Tuesday, November 08, 2011 from 2:55 to 4:10 p.m. in Salon D. The panel will include three other SEO industry experts, including Tony Adam, Co-Founder and CEO of Eventify, Josh Gampel, Senior Vice President of Onward Search, and Elmer Boutin, Webmaster at Wilsonart International.
About Blue Interactive Agency
Blue Interactive Agency is an innovative, forward-thinking company that provides businesses the tools they need to succeed in today's internet market. Blue Interactive Agency provides website design based on clean code, search engine optimization for high visibility and effective internet marketing campaigns. The goal of Blue Interactive Agency is to provide a complete internet marketing solution for any business at a competitive price. Blue Interactive Agency is in Ft. Lauderdale, Florida and serves clients in the U.S and Worldwide.