Blue Interactive Agency

Reputation Management

Reputation management is the practice of understanding or influencing an individual's or business's reputation. Originally coined as a public relations term, the Internet and social media have made it primarily an issue of search results. It is often associated with ethical grey areas, such as censoring negative complaints or using SEO tactics to game the system and influence results. However, there are ethical forms of reputation management, such as responding to customer complaints, asking sites to remove incorrect information and using online feedback to influence product development. The need for reputation management and brand monitoring is evident.

Alert Types

News Alert - an aggregate of the latest news articles that contain the search terms specified
Web Alert - an aggregate of the latest web pages that contain the search terms specified
Blog Alert - an aggregate of the latest blog posts that contain the search terms specified
Video Alert - an aggregate of the latest videos that contain the search terms specified
Groups Alert - an aggregate of new posts within groups that contain the search terms specified
Twitter Alerts - an aggregate of the latest tweets that contain the search terms specified

By taking a proactive approach, Blue Interactive Agency ensures that all online media outlets are utilized to occupy a large portion of search results for your brand. By already owning those top spots with holistic brand content, it will be difficult for negative postings to infiltrate the brand image. The three fundamental concepts for effective online reputation management are: monitor, optimize, engage.

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