The great thing about email is that so much can be tracked and analyzed. You can tell how many people are interested in your emails by open rates, click-through rates and how many have shared the information in the email with a friend. But there is so much more to learn. The ability to test different email variations like subject line, day/time sent and design changes are simplified with Blue's reporting and analytics features.
Customize & Examine Data Quickly
Once you've sent out a few emails, you begin to establish trends. These email reporting and analytics provide insight and key performance indicators, which allow you to optimize future email campaigns.
To learn more about tracking and analyzing email and how Blue Interactive Agency can effectively use analytics for email marketing campaigns, call 954.779.2801.