Blue Interactive Agency

iPhone app Design

iPhone apps allow users to find just about anything they're looking for, and businesses to further promote their products and services. With more than 500,000 iOS apps available in the App Store, there is something for everyone, from work to play and everything in between including:

  • Social Networking apps
  • Gaming apps
  • Entertainment apps
  • Educational apps
  • News apps
  • Music apps
  • Business apps
  • Travel apps
  • Sports and Fitness apps

A custom-designed iPhone app can take your business to the next level. There are plenty of considerations when designing an iPhone app. For example, does it provide useful information or entertainment to the user? Is it easy to navigate? Does it address the specific needs? Is it eye-catching and simple to use?

Best Practices for Designing an iPhone App
An indicator of a successful application is if it solves a unique problem or caters to a specific niche market. It could be an enhancement of a process, something that makes people laugh or entertains them. Your app should be highly interactive to capture your user's interest.

Great iOS applications are focused on the task users want to accomplish. During the app concept development phase you'll sketch out the page-by-page navigation of your app, just as you would design a site map for a website.

Once you know what you want your app to do, you want to ensure it looks like it was specifically designed for an iOS device. This means replicating some of the details and design patterns that iPhone users are used to seeing in their built-in apps. iPhone users are accustomed to certain appearances and behaviors of iOS apps:

  • Controls should look tappable. Buttons, sliders and pickers should all have contours and gradients that invite touch. Give the tappable elements of your app an area of about 44 x 44 points.
  • The app structure should be clean and easy to navigate. iPhone apps have a navigation bar for drilling down hierarchical groups of content, and a tab bar for showing different peer groups of content.
  • While websites offer a large number of tasks and options to choose from, iPhone apps should be focused on a main task. People may enjoy reading marketing content on websites, but they should expect to accomplish something with an app.
  • Allow scrolling. While websites feature the most important information above the fold, scrolling is easy to do on iPhones and an expected part of the experience. Rather than decreasing font size to make everything fit, allow users to scroll down for more information.
  • Don't use a homepage icon. iPhone apps do not include homepages, so using one can confuse the user. Instead, users tap the status bar to return to the top of a list. Be sure to include back buttons for users to retrace their steps.
  • When designing the icon for your iPhone app, choose a simple, uncluttered look for your 57 x 57 pixel space. An icon is supposed to be a graphical representation, so avoid the use of words and use details in your image to make it stand out from the crowd.

Before investing in the resources to implement your app design, it's a good idea to create prototypes for user testing. Testing will provide valuable insight to your app's functionality and user experience. Blue Interactive Agency designs custom iOS applications that are optimized for iPhone browsers. Blue Interactive also offers iPad app development, Android app development and mobile website design.

For more information on iPhone apps, see iPhone App Development. To learn more about a customized iPhone app, contact Blue Interactive at 954.779.2801.

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