LinkedIn can play a significant role in the effective marketing of your business. With 200 million members in 200 countries, this site offers companies opportunities to reach their audience while they are making decisions. In 2011, according to Entrepreneur Magazine, market-research firm Lab42 found that top-level executives and entry-level workers use LinkedIn differently: Younger members use the site mostly to post résumés and network for jobs, while more experienced professionals use it to demonstrate thought leadership and expertise, promote their businesses, conduct market research and - perhaps most important - win new business.
There are many ways you can successfully use your company's LinkedIn page as an effective marketing tool. Building your connections and keeping your account updated is the start. Posting regular updates, participating in active group discussions and sending messages and invitations to those in your network can help establish you as an expert in your field. You can also reach your audience with targeted display ads placed on prominent pages of LinkedIn's website. As an advertiser, you specify which LinkedIn members view your ads by selecting a target audience by job title, job function, industry, geography, age, gender, company name, company size or LinkedIn Group. Control your advertising costs by setting a budget and only pay for the clicks or impressions that you receive.
To learn more about marketing with LinkedIn and how Blue Interactive Agency can create a marketing strategy for your company, call 954.779.2801.