LinkedIn is the premier professional networking site where businesses can highlight their products and services, share career opportunities and engage with followers. Millions of professionals use LinkedIn to receive company news, search for jobs and find out more information about their favorite brands.
A LinkedIn company page consists of five sections:
How to Set-Up a LinkedIn Company Page
Setting up a LinkedIn company page is free and easy to do, and gives you access to millions of users on the professional network. To set up a LinkedIn page, click on the Add Company page link. You will be prompted to enter your company name and email address. After you respond to an email confirmation for your request, you may begin filling out your company profile.
Be sure to complete the "Products and Services" tab, as it is a powerful tool to showcase what your organization has to offer. Under the tab click on "Add a Product or Service." Fill out the required information, including category, name and description. In order to maximize SEO and to better promote your company, we recommend uploading pictures and videos here, along with a link to your company website. This allows LinkedIn members to view, recommend and share your products within their networks.
LinkedIn allows companies to engage with followers and visitors through status updates. Organizations can share anything from company news to product releases to industry articles. All posts are listed in the "Overview" tab for anyone to view and in the update feed of your followers. Encourage your followers and page visitors to like, share and comment on your posts to help spread the word about your company.
Finally, you can add a "Follow" button on your website that makes it easy for people to follow you on LinkedIn. Visit the LinkedIn Developer's page to add the button.
Blue Interactive Agency helps companies create social media profiles with custom images and integrates accounts with your company website by installing widgets and plug-ins. For more information, visit LinkedIn Marketing.