There are more than 6 billion cell phone and tablet subscriptions, according to a study by the World Bank; and it's predicted that mobile Internet usage will surpass desktop usage in a few short years. With consumers using mobile for everything from social networking, finding deals, listening to music, shopping and watching videos, it's clear that mobile devices have revolutionized the web. Mobile marketing is proving to be a powerful method to reach audiences, and it all begins with a well-designed mobile-friendly website.
Designing for the mobile follows the same principles as designing for websites, but with additional factors to consider. Web connection speeds will vary depending on different cell phone services and devices. With a plethora of mobile devices available, a well-designed mobile website should support each brand and model's different screen size.
Best Practices for Designing a Mobile Website
- To send users to your company's mobile website, you'll have to create an automatic redirect from your desktop website to your mobile-friendly site. It's important to let your visitors know that a mobile-friendly version of your website is available and to give them a choice between viewing the mobile site or the regular site. The best way to do this is to provide a link to either version.
- You'll have to decide on the type of language to build your mobile website. While older mobile devices before the smart phone revolution only support WML, devices now support HTML and XHTML. The speedy adoption of new technologies has allowed HTML5 and CSS3 to be supported on most mobile devices.
- When it comes to the layout of your mobile website, simplicity is key. Mobile devices come in all different shapes, sizes and levels of resolutions. The end goal of the designer is to produce a mobile-friendly site that requires as little work from the user as possible. This means avoiding the need for horizontal scrolling and limiting the amount of clicks required to achieve an action. Create large, easy-to-press buttons and links.
- The content of your mobile website should also be succinct and simple to navigate. It may be necessary to revise your copy from your company website for mobile purposes. Avoid unnecessary text, images and media. Keep in mind large images use a lot of bandwidth. Video is a great way to offer a richer form of content to users, but beware of large file sizes and steer away from auto-play, which can be annoying to users.
The best way to ensure your mobile website is user-friendly is to test, test and test again. Blue Interactive Agency takes into account mobile screen size when building websites for consistent branding. The company develops mobile websites that are simple, fast and easy to navigate while testing on multiple platforms to ensure optimum results. Blue Interactive also offers Wordpress website development, Joomla website development, HTML5 website development and iPhone app development.
For more information on mobile websites, see Mobile Website Development. To learn more, contact Blue Interactive at 954.779.2801.