Blue Interactive Agency takes a holistic approach to ROI strategy. Part of the analysis includes:
Web Traffic Analysis:
How visitors are finding the website, what they are looking for, how they explore it and how to enhance the visitor experience.
Are users finding what they are looking for? Is there a call to action?
Navigation Wire-frame Analysis:
Navigation path and informational wire-frame: How many clicks does it take to reach your objective?
Complete analysis of how the site encourages visitors to do what you want them to do. Placing psychological triggers in the right areas will allow visitors to convert at a higher rate.
This study will evaluate general layout and the influence style, color and font type have on the user's assumptions about your company, products and/or services.
Broken Link Analysis:
Are there any broken links on the site?
The Top 10 competitors are analyzed to determine strengths and weaknesses.
Survey customers to better understand their experience with the website.