Internet Marketing Trends: Social Bookmarking

A great way to drive traffic to your website is through social bookmarking. Social bookmarking allows users to store links to their favorite websites and organize them using metadata. Metadata are keywords used to describe the website and can then be used by other people to find websites that fit their search criteria. Because of the human component which allows users to rank websites based on their usefulness, social bookmarking is seen as a valuable addition/alternative to search engine spiders.

Social bookmarking companies started as far back as 1996 but the original companies did not survive the burst of the dot com era bubble. In 2003 was founded and pioneered the term “social bookmarking” as well as the process of tagging the websites with metadata. Now the internet industry is rampant with social bookmarking websites such as Digg, Reddit, Newsvine, Simpy, Furl, Diigo, Ma.gnolia, and many more. Even big companies such as IBM, Yahoo, and Google are getting into the social bookmarking game.

The advantages of social bookmarking are mainly attributed to the human element which allows for people to tag websites due to their usefulness as opposed to classification software such as search engine spiders which algorithmically attempts to gauge the usefulness of a website. As more users tag a website a ranking and classification system is built based on the popularity of the website and the number of users that are using the website.

There is no doubt that promoting social bookmarking of your website is a valuable addition as it is a great way to increase your website’s visibility and draw more traffic to your website. To encourage your users to bookmark your site you can place links of the most popular social bookmarking sites with their associated logo on your website so that users can easily add your website to their social bookmarking forum of choice. To see an example of how to do this visit our website at and scroll to the bottom of the page where you will find the logos of the most popular social bookmarking websites. If you click on any of these logos you are immediately adding Blue Interactive Agency website to your list of bookmarks on that website. While you are there, add our website to your favorite social bookmarking website so you can easily get back there for more advice on the latest internet marketing trends.