Most people do not understand the difference between search engine marketing and search engine optimization so let’s break down what each of these internet marketing buzzwords entails to give you a better understanding:
Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines such as Google, Yahoo, MSN, and others via “natural” (aka “organic”) search results for targeted keywords. The process of improving volume and quality of traffic includes:
Creating a clean website design and architecture to allow for search engine spiders to fully access and index your website using header, title, and metatags. All of the pages on your website should be no more than two clicks away from the homepage keyword Analysis -choosing which keywords you want to focus on based on the number of visitors that search for those keywords and the amount of competition for placement on those keywords. Submitting an xml sitemap of your website to Google
Search Engine Marketing
Search Engine Marketing (SEM)is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. According to the Search Engine Marketing Professionals Organization, SEM methods include: Search Engine Optimization – See above for details. Paid placement – Paid placement can include pay per click ads, website banner ads, and Press Release Placements .Paid inclusion – Paid inclusion includes website directory submissions which give you inbound links. So,as you can see, the most obvious, difference between SEO and SEM is that SEM includes SEO. It is important to note that SEO is not an internet marketing tactic that can stand alone. It should be supplemented by other forms of search engine marketing such as pay per click ads and directory submissions. Stay tuned for the next post on organic search results vs.paid.