Search Engine Optimization: The Basics

Search Engine Optimization The BasicsSearch Engine Optimization is an intricate topic that many people dedicate their entire career to being an expert in.But you don’t have to be an expert to master the basics and start generating traffic to your website.To get started, here is what you need to know:Content, content, and more contentIn the last blog we focused on the importance of adding content to your website. When you write your content you should be cognizant of including the keywords that are specific to your industry. You should focus on finding a balance between making the content keyword rich and at the same time easy to read. The more content you have on your website the easier it is to include all of the keywords that pertain to your industry.Titles,meta tags, and headingsTitle tags, meta tags,and headings are imbedded into the source code of your website and are pertinent to search engine robots being able to “read” your website. Title tags should be short, detail exactly what the page is about, and include keywords. Title tags appear at the top of the search engine window and should be different for every page of your website.

Here is an example of a title tag:

<t-i-t-l-e>South Florida Real Estate</title>

Meta tags are information inserted into the “head” area of your web pages,are not visible to page viewers, and are used to communicate information to search engines.The two most common types of meta tags are description and keyword meta tags.

Here is an example of how meta tags should be formatted:

<m-e-t-a name=”description” content=”South Florida real estate bargains”>
<m-e-t-a name=”keywords” content=”real estate, south florida, bargains, homes, realty,mortgage”>

Heading tags define your page’s organizational structure and simplify page navigation for readers and search. Well-written header text informs visitors and helps them navigate through your page. Each page of your website needs an h1 tag with the most important keywords of your page.The h2 and h3 tags provide variations and support the main heading.

Here is an example of a heading tag:

<h-1>New Construction Real Estate</h1>


Inbound links

Inbound links, commonly known as back links, provide many positive benefits to your website. First, it may serve as a direct referral source as people on other websites may follow the link and arrive at your website. Second, search engines follow links between websites so you website will be read by search engine robots more. Finally, many search engines consider links from a website to yours as a point for your website.

To learn more about how your website can be built around a content management system that will allow you to add content to your site without the assistance of a website developer contact Blue Interactive Agency today or read more about it on our Search Engine Optimization Page or Search Engine Marketing Page for more details.