The content of your website translates to the content of your character as a business. Visitors will take a few seconds to scan your homepage, taking in a couple of lines or tabs and either remaining on your site or moving to the next website. It is vital that the content of your website is written by a professional copywriter who understands the search engine habits of the average visitor, and takes into account all of the statistics to create copy that works for you to generate interest and expand your clientele base.
It is also important that your site has been designed by a professional web designer. It is common to want your page to look exactly the way you picture it in your head, but it is necessary to take into account that the website is being created to generate business, and a professional web designer knows exactly what tactics to employ to accomplish this goal for you. Remember that your ideas are integrated into the final product; success stems from collaboration and builds long term business relationships. Working as a team to create a product produces the variety needed to pull from to create a product that covers all angles of the need spectrum.
Professional web design coupled with copywriting, and SEO (search engine optimization) is the answer to generating leads that end in new business, the overall goal of a website that works for you.