Advertising on Google’s content network introduces several new advertising techniques designed to be more user friendly and targeted. The enhancements are frequency capping, frequency reporting, improved ads quality, and view-through conversions.
The new frequency capping enhancement will enable advertisers to have control over the amount of times the same ad is viewed by uses, creating a more user friendly advertising experience for users who do not care to see the same advertisement constantly. On the advertising end opinions will vary about repetition-some feeling it creates a permanent product memory, others feel consumers may block out ads deemed irritatingly repetitive.
Also added is View-through conversions to provide advertisers in-depth insights on the number of users who ended up at their website based on a particular advertisement. This assists the advertisers in placement strategies and ad relevance. It is more cost efficient for the advertising industry to advertise to a targeted market.
Frequency reporting is the next new enhancement available. This feature will tell advertisers how many people have viewed a particular ad campaign and how many times on average.
Lastly, Improved Ads Quality will be introduced. Advertising performance standards within the Google content network are set to be quality controlled, a measure that can be appreciated by both advertisers and consumers.