Google and YouTube

It is foreseeable that Google’s purchase of YouTube has the potential to be one of the best technological acquisitions of all time. In the aftermath of the acquisition, YouTube has enjoyed an increase in volume of its user-contributed videos. The master of search engines and online marketing tools is no stranger to expansion and new ideals.

The idea being that Google is the go-to of search engines, and YouTube is then naturally the go-to for video clips. It is always important to keep your sights on future developments, and video has the potential to evolve into a digital on-demand format over the next decade, imagine the placement of the company who can be to video ads what Google is to text ads, Google has secured a favorable position in this area.