NBC purchased the sole rights to broadcast the Summer Olympic Games in the United States, a distinct advantage over its competitors both in the land of television as well as online. NBC is the only media organization permitted to use the Olympics logos as well.
This failed to stop Yahoo from getting in on the action. The online marketing mind that is Yahoo maintained a series of slide shows, news and feature stories covering the Olympic Games-giving NBC a true run for its marketing and online advertising money. The creative online work of Yahoo placed them fairly close to the traffic received by NBC, giving Yahoo the larger return on its investment.
According to Nielsen analytics Yahoo attracted just as many website visitors as NBC.
NBCOlympics.com displayed in excess of 1.2 billion pages and 72 million video streams during the Olympic Games, a feat that more than doubled website traffic received during the 2004 Olympic Games in Athens, as well as the 2006 Games in Turin. This extreme growth was made possible by the growth in broadband internet access.
With the impressive amount of success online video feeds and advertising are receiving, it makes great sense to create an online brand for your company and join the online giants in your industry. Contact Blue Interactive Agency for your introduction to search engine optimization in Fort Lauderdale. It will be interesting to see the significant rise in next year’s bidding for the digital rights for the 2014 and 2016 Olympic Games.