In the competitive and continuously evolving search engine industry, Yahoo!’s latest Search Monkey enables developers to create search result enhancements based on semantic user data collected. Initially the semantically enhanced listings were not visible or “turned on” for users by default, which was an issue because most searchers do not customize their search options.
Recently Yahoo! Has turned on several of the enhanced listings on Search Monkey by default, in efforts to experiment with the search experience and gauge user responses. The new defaults have motivated searchers to experiment with their search experiences.
Yahoo! is also supporting Search Monkey developers by continuing to evolve the program through its search options. The web is becoming increasingly semantic, with search engines and developers continuing to implement the technology and turn on the enhancements by default. Contact Blue Interactive Agency for more information on search engine marketing.