A website that functions as a top notch sales team 24/7 can be a vital asset to any type of business. Building a website that acts as a powerful sales tool can be extremely time consuming, as it requires extensive research as well as creative and technical talent.
Your sales team works hard, but your website must work harder. Your website has to be available 24/7 and not only remain user friendly but up to speed with current SEO trends and tweaks. Your website needs to consistently function optimally to produce wealth. You cannot expect to generate leads through a site that functions poorly, and confuses clientele. Also remember that you cannot generate leads through a website that is not searchable on search engines and therefore invisible.