A search engine is essentially a tool whose performance level is dependent upon the amount of information it has the capacity to accumulate and draw from. For this reason, while the World Wide Web would appear to be free, it is actually exchanging its service for little bits of information that are useful to businesses and search engines.
A good example of obtaining information and transforming it into a tool for users is the Google Search Engine. Google records internet protocol addresses generated by individual computers, cookies permitted by users, which browser is used, and the computer’s operating system to compile data used to advance its technology and information base. Google does all of this in efforts to develop new technologies for the future, based on information it gathers and existing technologies.
With many in frenzy about online security and privacy measures, it is important to realize that information gathered online is utilized to further technology and is necessary for its advances. Obtaining user information online can be done with respect to user privacy, as many companies have shown.
An example of this is Google, who absorbs the information it requires, at which point it politely destroys the personal information. After a specified length of time, Google permanently deletes the last two digits from the I.P. address and parts of the cookie numbers, for privacy issues. This essentially separates the correlation between the search query and the computer it was generated from. Brought to you by Blue Interactive Agency, your Fort Lauderdale interactive marketing and web design solution.