Former Yahoo executives absorb rival spots

It has become a pastime these days to watch where former Yahoo execs are ending up. With the new leadership of Carol Bartz as Chief Executive, Yahoo is in transition. During this transition, several ex-Yahoo execs are scoring important roles at rival companies, a surprising trend in the internet and online advertising industry.

The latest being Gregory Coleman,the former top sales executive at Yahoo who is now running Platform-A, AOL’s collection of online advertising technologies and services. Coleman’s new gig has a revolving door however, with predecessor Lynda Clarizio lasting less than a full fiscal year and Curt Viebranz before her lasting less than six months. AOL announced plans last week to lay off 10 percent of its workforce, advertising 700 people, due to the decrease in advertising.

Yahoo’s former top media exec Scott Moore landed a similar role with Microsoft. Another interesting twist is that Moore worked at Microsoft prior to Yahoo, and was replaced by Jeff Dossett-formerly of Microsoft. These are just two of the more recent cases; there have been plenty more in the past years. It will be interesting to see what the future holds for Yahoo, as of late it is nearly impossible to track intentions, due to the fluid leadership roles the company is enduring. Brought to you by Blue Interactive Agency, your Fort Lauderdale based web design and email marketing campaigns Agency.