Hot on the heels of the vastly unpopular Randy Falco and his chief aide Ron Grant, AOL has successfully recruited Tim Armstrong of Google to take the hot seat as the new chief executive. Tim Armstrong was Google’s top sales representative, running the sales department successfully since 2000.
The surprising move is being welcomed by those at AOL with renewed hope,and open arms. Armstrong’s colleges at Google are also supportive of his career change, making the statement, “Our congrats and best wishes to Tim Armstrong-the first Googler to wear a tie!”
Tim Armstrong was a breadwinner at Google, starting Google’s sales operation in 2000 and maintaining it ever since. Armstrong did have his work cut out for him-convincing agencies and leading marketers that minute pieces of text were as important to their marketing campaigns as aesthetically pleasing and vivid TV spots.
In the beginnings, the sales team at Google sold a more traditional type of ad wherein marketers negotiated and paid a rate that was based on the number of people who would see the ads. There are also online bids available for space that totaled $21 Billion last year. Armstrong has the background and experience to bring new hope to AOL.