It is important to pay close attention to your bounce rate. As defined by Google Analytic, “Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality–a high bounce rate generally indicates that site entrance pages are not relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.”
If you are seeking more information about search engine optimization, or are interested in creating relevant landing pages to enhance the functionality of your website, contact Blue Interactive Agency today to learn more.