SEO Tip of The Day: Page Rank, Keyword Research, and Knowing Your Competitors’ Keywords

Page rank is a small part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

Keyword Research is a time-consuming process, but it’s the only way to effectively plan an SEO campaign. With the ability to see what keywords your competition is ranking for, you know now which keywords are generating good traffic and converting. Be sure not to solely rely on your competitors’ keywords to be able to exceed their efforts.