When deciding keyword placement on a Web site, one small and often overlooked area considered is the uniform resource locator (URL). In fact, search engines read the URL, or domain name, when a search is conducted. The trick to remember is that the search engine will not recognize a difference in multiple words strung together – that you have to do yourself. For instance, the hypothetical Web site www.onetwo.com would be read by a search engine as one nonsensical word. Someone searching for one two wouldn’t come across your site in a search engine.
Optimize search engine results by separating keywords in your URL with hyphens, slashes or periods. Instead of reading your URL as one word, a search engine will now be able to read each word individually, and boost your keyword recognition in the process. The URL above could be registered as www.one-two.com, and your keywords now stand a better chance of being picked up.