Today we have a few pointers on optimizing search engine results and organizing categories within your site.
Best practices for search-friendly pages include keyword placement in URLs, and titling your site’s pages in ways that are friendly for both humans and search engines.
One topic per page.
If you have a variety products or services, devote at least one page per topic. You may have a page that outlines your products and services, but from there, link to individual and specific pages for each product or service.
For example, imagine a website that sells all kinds of baseball bats. The page showcasing the general selection should have a URL along the lines of “yourwebsite.com/baseball-bats”. From there, we find subcategories of baseball bats for children and baseball bats for adults.
Provide Clean, Readable URLs (For Humans and Search Engines)
When a user selects baseball bats for adults, the URL should then read something along the lines of “yourwebsite.com/baseball-bats-for-adults”, and the ones for children? “yourwebsite.com/baseball-bats-for-children”, of course.
Skip the Fancy Characters
The only special characters to include in a URL are hyphens. Hyphens act as spaces, separating words and allowing search engines to read a URL. If instead the URL read “yourwebsite.com/baseballbatsforchildren”, a search engine crawler would view the URL as one long word. In that case, when a human searches for the term “baseball bats for children”, the above URL would not show up in search results.