In this multi-part series, we’re discussing the development of marketing and socialization with a narrow focus on how news is received and shared and the role brands play in seamlessly interfacing with media to incorporate marketing into our everyday lives.
Our last segment covered social networking and its role in human interaction over time, even before the Internet came to be what it is today. This segment breaks into Interactive marketing and hitting your target audience.
What exactly is Interactive Marketing, and How Can My Business Benefit by Using it?
According to John Deighton of Harvard University, “Interactive Marketing” refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation.”
Today there are roughly 1,173 billion Internet users. This is a 225% user increase worldwide from early 2000. Africa has seen a 650% increase, while Latin America had a 500% increase in Internet usage. By 2012, about 60% of the planet will be on the Internet.
The Bottom Line: Reaching The Most Targets in the Shortest Amount of Time
How do you reach 50 million people? To do so, it took radio 38 years, and it took television 13 years. However, it took the Internet just 4 years, and iPods were in the hands of 50 million users in only 3 years!
Facebook added 100 million members in under 9 months. If websites were countries, the populations on Facebook & MySpace are the 4th and 5th largest in the world. Social media sites are taking over rapidly, and businesses are honing in.
In the next segment of this series, we’ll share ways to create an effective, measurable Interactive Marketing Campaign strategy that helps your brand hit its target demographic.