Twitter is one of the top social media networks, attracting 75 million unique visitors worldwide. It is a strong tool for targeting a specific demographic and for companies to build credibility and reputation. When used correctly, the platform engages consumers hungry for information. So this beckons the question – how do you make the most of your Twitter account and increase your amount of followers? Here are 10 ideas to help you better utilize Twitter, brought to you by State of Search.
1. Target Power Tweeters
Hone in on the most widely known and well respected people within your industry. If you develop relationships with them, you will build a larger network of people who are aware of your profile and gain more exposure.
2. Help Others
Once you’ve created your list of “power tweeters” who you want to follow you, choose one a week to monitor and see what they have to say. If they pose any questions, be as helpful as you can.
3. Tweet at Peak Times
Studies show that top Twitter activity usually takes place between 10:00am to 4pm, with the most active hour from 1 to 2pm. Tweeting interesting and informative topics during the “rush hour” means greater visibility.
4. Follow Other People
Following other people within your industry can actually lead to you gaining more followers. It allows them to know that you exist and if they like what you have to say, they will follow.
5. Interact with your Followers
The most important characteristic of social media is interaction. Go beyond personal status updates and join other conversations.
6. Be a Resource
Provide high quality and interesting updates. Be as informative as possible, sharing useful information and linking to relevant articles.
7. Follow other People with the Same Interest
Follow other people with similar interests so that you can initiate conversations. By communicating with users who have a high following, you can build your name and have their followers start following you.
8. Make People Aware
Put links to your Twitter profile everywhere. Link it on your blog, Facebook page, email signature, and everywhere else you have a presence online.
9. Use the Hash Tag
Some people search Twitter by categories, so use the # hash tag before your topic. If others enjoy similar content in which you have posted on they might follow you for more updates or even a conversation.
10. Promote Your Tweets!
It is not just how many followers you have that matters, it’s how many times you get retweeted. Retweeting is highly influential as it acts as an accreditation by other users, who are in turn recommending the tweet to their followers.