South Florida Interactive Marketing Association Hosts Summit May 14, 2010

The South Florida Interactive Marketing Association is hosting its first annual summit on Friday, May 14, 2010 at Nova Southeastern University’s Miniaci Performing Arts Center. The event titled “Driving ROI with Search and Social Media” is sponsored by SapientNitro, Social Media Club, the Greater Miami Chamber of Commerce Technology Committee and other South Florida’s technology and e-commerce organizations.

The summit is a full day event that will cover all things search and social, including in-depth tactics and strategies from top keynote speakers, case study workshops, panel discussions and presentations. The keynote speaker, Mitch Joel of Twist Image, will give a presentation on “Six Pixels of Separation – How Marketing Connects in a Connected World”.

Other speakers include Jay Berkowitz, author and CEO of as well as Shawn Rorick, past Director of Marketing for Cirque du Soleil and Director of Internet Marketing at MGM Mirage in Las Vegas.

Social media speakers Nathaniel Perez of SapientNitro and Chris Thornton from Definition 6 will talk about Facebook advertising. Murray Izenwasser of Biztegra will explain how to utilize video and YouTube effectively in online marketing. Finally, Jeffrey Sass, Vice President of Development at Myxer, and Craig Agranoff, author and founder of Aphrodisiac and, will demonstrate how to leverage location based social channels.

The SFIMA “Driving ROI with Search and Social Media” summit is an excellent opportunity for CMOs, vice presidents and directors of marketing, online and interactive marketing managers, online media buyers, search and social media professionals to network and learn strategies in the interactive marketing world. Two representatives from Blue Interactive Agency will be in attendance. Check back next week for social media tips and news from the summit.