Last month, Google’s official blog announced their completion of a new web indexing system called Caffeine. “Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before,” says Google.
To understand a little bit how this works, when you search on Google, you’re not searching the live web but Google’s index of the web. The new Google Caffeine indexing system means faster access to real time video, images, news and social media updates. Google recognizes the average website is getting richer and more complex, and that people’s expectations of search queries are also getting higher. Everyone wants the latest, most relevant content!
Caffeine updates their index of the web in pieces, adding new web pages or new information on existing web pages continuously, in small portions at a time as compared to their old system that updated their main layer of the index every couple of weeks.
So what does that mean to the end user? It means Google search delivers fresher, more relevant search results. As for businesses, Caffeine is a better reason than ever to update your company website with fresh content! Since real time content is more important than ever, staying up-to-date on social media marketing efforts with Facebook, Twitter, YouTube and LinkedIn is essential. Providing fresh content to company websites means the use of blogging, which will become a standard tool for producing fresh, quality content for SEO purposes.