Producer Ridley Scott of Gladiator and Black Hawk Down and Academy award-winning director Kevin Macdonald of The Last King of Scotland invited the world to share their Life in a Day on July 24, 2010. The historic global experiment’s goal is to create a user-generated film shot in a single day. On July 24, people around the world had 24 hours to capture glimpses of their life on camera and 7 subsequent days to submit their video to YouTube. The most compelling and distinctive footage will be edited into an experimental documentary feature film.
As of the deadline on July 31, 2010, the international film and social media marketing campaign garnered 80,000 entries from 197 countries in 45 languages, according to a Twitter update by YouTube on Thursday. They claim, “Stay tuned for launch of the video gallery in early September” – where you will be able to view submissions. Director Kevin MacDonald said Thursday that the 4,600 hours of footage will soon be distilled to 100 hours for the final feature-length film.
Twenty people with the most captivating videos that make it into the feature film will be listed in the credits as “co-director”. They will be invited to attend the Sundance Film Festival in January 2011, when the film is set to debut. It will be available to view on the YouTube website.
The worldwide phenomenon just shows the tremendous power of social media to engage people, from all over the world speaking different languages. Social media marketing presents the opportunity to showcase your products or services to a new audience and ask for suggestions – and in this case, new content. YouTube, Twitter, Facebook and LinkedIn are great social media platforms for listening and interacting with your audience.