Going Global with Foreign Language Social Media Marketing

The number of internet users will surpass 2 billion by the end of the year, according to the International Telecommunication Union (ITU). The current world population is around 6.9 billion, which means that almost 30% of people in the world will be online by the end of 2010.

ITU reports that of the 226 million new internet users this year, 162 million will be from developing countries. By the end of the year, 65% of the population in Europe will be online, 55% in the Americas, 22% in Asia/Pacific, and 9.6% of the population in Africa. When it comes to proportion of worldwide internet users, the top five countries are China, with 21.4% of world users, the U.S. with 12.2%, Japan with 5%, India with 4.1%, and Brazil with 3.9%, according to Internet World Stats.

As more and more people worldwide are going online, businesses that want to establish a global marketing strategy can find huge potential in foreign language social media marketing.  Here are some foreign social networks that you may want on your radar.

Renren.com – The Chinese answer to Facebook, the social media network is popular among students and currently holds 120 million users.

Mixi.jp – Mixi claims 30 million users in Japan. That’s dominating at 80% market share.

Twitter.jp – Twitter launched its official Japanese site in 2008, with 5 million active users today.

Orkut.com – Orkut is just as popular as Facebook in India, with 19.87 million monthly unique followers. It is also Brazil’s most popular social network.

If you want to get your business global with foreign language social media marketing, first decide what countries you wish to target. Enlist the help of translators to ensure your message is communicated correctly and effectively. The fact that social media networks are growing across the globe and in languages other than English is a good sign that social media marketing is an effective way to reach audiences.