These days, most business owners have acknowledged the importance of having a website, realizing how legitimate online marketing has become and not wishing to miss out on any potential new business. However, many still don’t fully understand how essential it is to respect the significance of how the site is designed and built.
Investing in a well-designed and well- built website can produce a marked return on the often hefty investment. Visibility Online recently published an article outlining the five essential elements every business website should have.
1. Online marketing is still marketing; it simply isn’t enough to draw visitors to your site without gaining any information about who they are in order to further your marketing efforts. Create a signup form with a freebie, like a newsletter. With this, you will be able to get the name and email addresses of many of your visitors, which will also enable you to build a quality list of prospects.
2. Make sure your contact details are clearly visible on every page on your website. The purpose of your website is to generate inquiries. Because the surfer will likely browse several pages, you don’t want to risk losing a potential client because they weren’t sure where to find your most relevant pieces of information. Furthermore, it is also in your best interest to include social media links like Facebook and Twitter.
3. If it is appropriate based on the nature of your business, creating dedicated sales pages is a great idea. This approach allows you to focus each page on just one product or service, a great way to market to specific audiences. This method also gives you the ability to include detailed information on each featured product or service, while simultaneously improving your search engine optimization efforts.
4. Follow up with clients to ask for testimonials for your site. These testimonials should be featured on each product/service page, and clearly aid with creating a sense of trust between your company and the prospective client. It is also a great way to learn about any flaws with your product or service so that you have the opportunity to correct them.
5. Last but certainly not least is a blog. A blog allows you to write about anything related to your business, providing further insights about your products or services that may not be on your dedicated pages. This blog strategy will open the communication highway and allow you to address customer questions and concerns, establishing yourself as an unequivocal expert in your market.
If your business already has a website, the start of a brand new year is a great time to consider a possible redesign. By incorporating these five essential elements into your new site, you will undoubtedly enjoy much more business from your online presence.