“Do No Evil” – How Google is Sticking to Their Motto for Nonprofits

They answer hundreds of millions of queries a day. They’ve helped you navigate your way from A to B, and have shown you amazing satellite imagery of just about any place on the planet. They’ve even created a self-driving car. Now, Google has launched a nonprofit website program that offers free domains, hosting and AdWords for qualifying companies.

“You’re changing the world. We want to help,” reads the site’s homepage. The new program features a forum wherein nonprofits may share information with one other, a collection of “case studies on how other nonprofit organizations used Google tools to meet their needs” and is connected with Google Grants, “a unique in-kind donation program awarding free AdWords advertising to select charitable organizations.”

Nonprofit organizations can now apply to a host of Google products in a one-stop shop application process, a welcome departure from having to apply to each one individually. Once approved, you will then be granted access to Google’s suite of nonprofit product offerings, including up to $10,000 per month in advertising with AdWords to help reach more donors, free or discounted Google Apps to reduce IT costs and to run more efficiently, and “premium features for YouTube and mapping technologies to raise awareness of your cause.” The $100 billion dollar company has also developed other online resources, including educational videos, case studies and more effective ways for charities to connect with other nonprofits. In addition to these offerings, the official Google blog adds, “Over time, we’ve learned that many nonprofits require hands-on assistance to optimize the use of Google tools. So we’re also introducing the Google for Nonprofits Marketplace, which connects nonprofits with professional service providers who have agreed to offer their services for a free or discounted rate.” The companies are all certified partners from existing Google marketplaces.

Not only is the top search engine beefing up its support of nonprofits, they most recently developed a Crisis Response page for information on the tsunami and earthquake in Japan. The new site offers support for qualifying nonprofits. It’s an unfortunate reality that when natural disasters devastate a country, there are plenty of groups eager to take advantage of the millions of people who give in hopes of providing aid. Thankfully, a new site called Charity Navigator provides ratings on 5,500 charities, a list of highly-rated charities, and reviews from donors, volunteers and clients generated by a partnership with GreatNonprofits.

In today’s times, it’s reassuring to see big name companies making such monumental strides to help great causes. With the popularity of social media marketing, nonprofits have an unprecedented opportunity to raise awareness of their cause, and often for free. Facebook marketing allows nonprofits an outlet to reach more donors and interact directly with fans. Blue Interactive Agency is an interactive marketing agency in Fort Lauderdale that offers custom-built Facebook pages for your nonprofit organization. To learn more, please call 954-779-2801 or visit our website at www.blueinteractiveagency.com.