How to Accurately Measure the Effectiveness of Your Website

Blue Interactive Agency, a full-service website design and interactive marketing company, has recently created a series of helpful Interactive Marketing Guides to help you generate new leads through your website. It is estimated that by 2014, spending on interactive marketing will near $55 billion, representing 21% of all marketing budgets.

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines such as Google, Bing and others via “natural” (organic) search results for targeted keywords. There are a variety of free SEO tools available that provide valuable information and show how your website ranks among the competition in regards to search engine optimization.

Keyword Tools

Keyword selection is the most important SEO strategy and should be the first step. To aid in the keyword research and analysis process there are several free keyword tools available.


SEO Site Grader Tools

Check the SEO effectiveness of your current website with the following free tools.


Linking Tools

Link structure and backlinks (number and quality) to your website are very important for search engine optimization.


Site Analytics Tools

A website analytics program like Google Analytics should already be installed on your website to provide detailed visitor statistics, but to get website analytics for competitors’ websites, use the following tools.


Blue Interactive Agency’s areas of strength include Graphic and Web design, Search Engine Optimization, Interactive Marketing, Social Media Marketing and optimized Email Marketing. Please let me know when would be a convenient time to schedule a phone call so we may review your current site and provide the most effective options for your business.