With the explosion of social media marketing and search engine marketing, companies big and small are all vying for the number one spot in search. Because of the unprecedented growth in online marketing, SEO and PPC companies are popping up seemingly every other week. So how do you know how to weed through all of the PPC companies to find the best fit for your business to ensure maximum ROI?
1. Loyalty. Make sure the PPC company you choose does not work for your competitors as well. SEOmoves.org recommends getting a written guarantee that they will not communicate with your competitors during the planning and execution stages of your campaign.
2. Best Practices. Look for PPC companies that keep up with and employ the latest methods and trends. Also, be certain that the company you choose does not use black hat search engine optimization strategies like cloaking to get you a higher rank. This unfair method can quickly and easily earn get you either banned or penalized by publishers.
3. Reputation. Find out what your prospective company’s track record is with the major search engines. You want a company that has gained the majority of their success from top search engines.
4. Cooperativeness. While PPC companies exist to, you guessed it, manage PPC campaigns, those that are also willing to advertise the content on your website are heads and tails above the rest. In order for your PPC campaign to be successful, you need to have relevant content on your website that correlates to your ads.
Major search engines like Google, Yahoo and Bing offer PPC advertising. One of the more popular choices for companies is Google Adwords. Blue Interactive Agency runs PPC campaigns on all major search engines, helping clients build and promote their online presence in order to increase their visibility in search engine results. For more information, contact us today!