Square Up Revolutionizes Mobile Payment

Peter Vesterbacka recently made TIME magazine’s list of the 2011 100 most influential people in the world, along with Mark Zuckerberg, Oprah Winfrey and Michelle Obama. While his might not be a household name, unless you’ve isolated yourself from society for the past year, you’re undoubtedly familiar with (and/or addicted to) his cult phone app called Angry Birds. The app has been downloaded over 12 million times on the App Store alone. Vesterbacka’s success has inspired thousands of existing and aspiring developers to create the next buzzworthy smartphone app.

One of the latest apps that has been receiving media attention was developed by Twitter co-founder Jack Dorsey. Square Up is an app that allows merchants and individuals to accept secure payment from credit (and other) cards through their smartphone. “The basic idea behind Square is that everyone has this little plastic device in their pocket today, which is a payment card, credit card, debit card or pre-paid card, and they’re using them everywhere, they’re using them to buy anything,” Dorsey explained in a TechCrunch video demonstration. “We found that very interesting, and we wanted to turn on the other side of that — we wanted to allow people to very easily and quickly, within 10 seconds, be able to accept these plastic devices as payment.”

How many times have you dined out with friends and had to itemize the bill for the server in order to split the check? It’s one of the common nuisances that Square Up aims to eliminate. As we continue to transition into a totally “technified” society, less and less of us carry paper money, and businesses are finally beginning to adapt. Merchandise vendors at concerts who previously accepted cash only can also accept quick, easy and secure payments electronically, increasing their earning potential by accepting multiple forms of payment.

According to Square Up’s website, payees can begin accepting payments in less than 60 seconds, with “no contracts, monthly fees or hidden costs.”  Users can also upload a personal photo to further verify that they are who they say they are by registering with Square Up. The app is free for iPhone, iPad and Android and there is a 2.75 percent processing fee for each swipe. Oh yeah, and the company automatically donates one cent from each transaction to the charity of the payer’s choice. Function and philanthropy, all in one.

So how exactly does it work? First, the payee must attach a card-reading dongle to the device’s audio input. The payer simply swipes their credit card, signs with their finger and the transaction is complete. The app can also email the customer their receipt.

Square Up is revolutionary mobile technology that makes optimum use of current smartphone features. From games, to consumer services, to marketing, everything is going interactive. Don’t be left behind, get online! Now is the perfect time to join millions of smart business owners and revamp your site with top quality web design. Get the word out and build your brand through social media marketing and SEO copywriting. For more information, contact Blue Interactive Agency today at 954-779-2801.