Facebook Rolls Out the Send Button

Users have been hitting the Like button for interesting updates on Facebook, and now they have the option to share those updates with individuals privately, with the social media platform’s new Send feature. Facebook rolled out the Send button a few weeks ago to replace the old “Email to a Friend” feature. By clicking on “Send”, a pop-up box appears allowing you to send to friends, groups or email addresses, making it easier to share content on the social media network.

While the Like button allows users to share content with all of their Facebook friends, the Send button allows them to send messages to a private group of individuals. Users may also add a personal message or post the update to a Facebook Group wall. This capability comes in handy for discussions about, say, what to gift a friend for their birthday.

“The Send button drives traffic by letting users send a link and a short message to the people that would be most interested. They don’t need to leave the web page they’re on or fill out a long, annoying form. Compared to the alternatives, the Send button has fewer required steps, and it removes the need to look up email addresses by auto-suggesting friends and Groups,” says Facebook.

The Send button is now prominent on news sites like the Wall Street Journal and The Huffington Post for readers to easily share articles with select individuals online. You can add the new Send feature to your website by getting the html code from the Facebook Developer’s page. You have a choice of a standalone Send button or both the Like and Send button next to each other. Just copy the code to your webpage and happy sharing!