In an ever accelerated transition to a fully tech-nified world, more smartphone apps and other location-based services (LBS) are being introduced by the day. Not only do business owners of generations past have to get up to speed with social networking, but mobile geolocation opportunities as well.
“Location-based services (LBS) like Foursquare, Gowalla and Loopt are adding another dimension to the mobile marketing toolkit for local businesses,” said Gib Olander in a recent article in Visibility Magazine. Users use their mobile phones to provide real-time information about their visits to local businesses, including photos, reviews and other valuable information for marketers. Considering that over 90 percent of Americans subscribe to a mobile service (this translates to about 285 million mobile users), local search is now being driven chiefly by cell phones. This realization has encouraged developers to create over 6,000 location-based iPhone applications, and that number continues to grow.
According to the article, store location data is the most important. These new marketing targeting opportunities are an invaluable resource for business owners. Olander provides some expert advice on how businesses should get started: “First, they should ensure their name, address, phone number (NAP) detail is accurate across search engines, social networks and LBS sites so consumers can quickly call or locate them.” And if you’ve ever used Foursquare, you’ve seen the “Specials Nearby” notices when you are near a business that offers discounts and other offers to users who check in to their establishment. This is a great way to capture the attention of your target market. Last but certainly not least, you should stay on top of what reviewers are saying about your business. This is of particular importance because, “geolocation users are 38 percent more likely than the average U.S. online adult to ask friends and family for their opinions before making a purchase decision, according to a July 2010 Forrester Research geolocation report.”
Between the news of Apple following your every move via your iPhone, Google seemingly being able to track your life history with one search query and countless LBS, many people are attempting to live “off the grid.” But with LBS exploding, their efforts are turning more into personal security pipedreams. However, business owners should embrace these new services as a welcome new opportunity to attract more customers. By providing vital, basic information and monitoring what users are saying about your company, you can take advantage of a great, free way to connect with your target audience.
Now is the ideal time to grow your business’ online presence. Blue Interactive Agency provides a full range of interactive marketing services, including search engine marketing, social media marketing, SEO copywriting and more. For more information, call us today at 954-779-2801.