In another win for social media marketing, Bing has rolled out the plan they announced last October that will more deeply integrates Facebook’s “Like” data into search results. It is an innovative graduation in search that comes directly on the heels of Google’s +1 integration.
The +1 feature, the search engine’s version of Facebook’s “Like,” was their response to the announcement (although “Social Circles” was introduced in 2009, it has yet to prove to have comparable potential).
As a recent article from Search Engine Land (SEJ) explains, “Trusted Friends stands for deeper and broader integration of your networks’ Likes. The objective is to reduce noise and clutter by showing results that are preferred by members of your network.” As we mentioned in a recent post, 78 percent of people trust peer recommendations over advertisements, so this unique new type of search engine optimization should undoubtedly prove to be the business owner’s best new friend since Facebook.
The Collective IQ feature gathers data not only from your personal Facebook network, but from those from all over the social network. It will show the most popular sites, stories and more, a highly useful feature when searching for information in which friends in your network may not have experience.
Enabling Conversation seeks to enable people to find those within their network who may be able to provide reviews or advice in making a given decision. “Bing is providing an expanded Facebook profile search capability with a longer bio, including details about your friends’ locations, education, employment and so on. The idea is to find someone who might be knowledgeable about a desired subject,” explains the SEJ post. Microsoft’s search engine will integrate Enabling Conversation to form travel wish lists, information about friends who live or have lived in areas you’re visiting, shared shopping lists and a will even send you flight deals via Facebook for cities you’ve liked.
Bing and Facebook joining forces to more deeply integrate social information into SERPS has the very real potential to eventually dethrone the reigning king of search. With the introduction of these new features, the power of Facebook marketing is becoming increasingly apparent. We’ll just have to wait and see if Bing’s latest move can rival Google and its impressive, lengthy history in effective search innovation.