Apple Affirms Digital Domination in Tablet Market, HP Bows Out

Ok, no surprise there, but hear us out. Several bombshells have recently been dropped that have considerably shifted the tablet landscape. But when you boil it all down, you’re still left with (at least for now) the Apple iPad and Android tablets built by several OEMs, the most noteworthy being Motorola, Samsung, Acer and ASUS.

Apple is quickly proving its stock in the digital survival of the fittest, as HP announces its plans to leave the consumer PC business and shut down the webOS device line, ending the TouchPad after just 49 days on the market. Earlier this week, Google announced that they are in the initial stages of buying Motorola Mobility, the maker of the Droid smartphone and XOOM tablet, outright. Although the company will remain independent of Google, the closing of the deal will establish the billion-dollar search sovereign as a hardware company, allowing it to compete with Android device makers. As ZDNet blogger James Kendrick said, “I wouldn’t be surprised if this merger gives players like Samsung the nudge to get out of the Android tablet business if its sales aren’t good enough to make a decent argument for staying.”

HP bit the proverbial dust and RIM’s financial troubles have taken the PlayBook out of the game, as the Blackberry developer canceled some future tablet models due to poor sales. Though consumers currently have a very limited selection in tablets, Google is hard at work developing the next major version of Android, Ice Cream Sandwich, which will be the first hybrid of the phone and tablet OS.

Research firm Strategy Analytics reported that of the 15 million tablet shipments in the second quarter of 2011, Apple lapped the competition with 61 percent of the market share, while Android accounted for 30.1 percent.

The brewing tablet competition will certainly make for an interesting year. We’ll just have to wait and see if Google’s Ice Cream Sandwich can freeze Apple’s tremendous iPad sales growth. The mobile market is exploding, and Blue Interactive Agency is now offering a range of programming services in Fort Lauderdale, including mobile application development, mobile marketing solutions, video production and animation services and more. Let our experts help you develop the next big app today by calling 954.779.2801.