Working in the Cloud: How Cloud Computing is Changing IT

Physical software and the licensing nightmares that come along with it are officially a thing of the past. Employers no longer have to shell out hundreds of dollars on antiquated desktop software every time they hire a new employee.

Cloud computing is the phrase du jour in the IT community, and it’s become a valuable tool in increasing the capacity and capabilities of IT professionals everywhere. Thanks to Google and many other cloud-deploying companies, an employer can load a single application that allows workers to log into a Web-based service that hosts any number and combination of relevant programs (the “cloud” is a cliché metaphor for the Internet).

You’ve probably had some experience with cloud computing already. If you have a Web-hosted email account like Yahoo! Mail, Hotmail or Gmail, you’ve been logging into your Web e-mail account remotely, instead of running the program on your computer. Google Apps introduced Gmail (by invitation only) in February of 2006, and since then has expanded its offered services considerably to include Google Calendar, Google Talk, Google Page Creator and many more. Google Apps for businesses currently include, but are not limited to:

  • Gmail
  • Google Calendar
  • Google Docs
  • Google Cloud Connect
  • Google Groups
  • Google Sites
  • Google Video

Google Apps is growing exponentially, and has some very well-known companies as customers to show for it; some noteworthy clients include Fordham University, Notre Dame University, Genentech, Heinz, Jenny Craig, National Geographic, Orbitz, Virgin America and more.

But Google Apps isn’t the only player in the cloud; on June 28th of this year, Google Apps was introduced to a formidable competitor in Microsoft Office 365. The new program “[brings] together Office, SharePoint, Exchange, and Lync in an always-up-to-date cloud service,” says the Microsoft News Center.

Whether your allegiance lies with Google Apps or Microsoft Office 365, ousting traditional desktop software to take advantage of the cloud and its innovative products and services will undoubtedly improve your business overall. At Blue Interactive Agency, our finger is always on the pulse of the latest innovations in internet technology. Let our experts create a targeted business strategy for your company, with years of experience in brand development, product development, website project management and more.