From Living Social to (the failed) Facebook Deals to every local group-buy coupon service that has sprung up in the past few years, Groupon has seen many copy-cat competitors come and go since its November 2008 inception, so it didn’t come as much of a shock when Google launched its own version of the deal-a-day craze. Google Offers beta debuted in June of this year in its test market, Portland, and has since added the Bay Area and New York City to the list. In Google’s Commerce Blog yesterday, the billion-dollar company announced an expansion into five more cities: Austin, Boston, D.C., Denver and Seattle.
As of today, each of the new cities has at least one available offer, including deals and discounts from local restaurants, retail establishments and tourist attractions. If you live in one of the aforementioned areas, you can subscribe to Google Offers at google.com/offers, where you can receive deals of the day in your email inbox from as many places as you’d like. If you have an Android phone, you may also “buy Google Offers from all eight regions that are currently part of this trial in the Google Shopper app for Android in the “Today’s Offer” tab, and don’t have to subscribe to buy,” says Google’s blog.
Although Google Offers has received its fair share of criticism for lack of originality, the newest daily deals service actually features a much more integrated product than Groupon and many other related services. Google Offers merges Google search, advertising and Google Places with its mobile platform, Android. “This isn’t only done through the optional Android app, Shopper, but also through the upcoming mobile technology, NFC (near field communication), and Google’s mobile payments service,” said Sarah Perez of TechCrunch. On NFC-equipped phones, a simple tap on a Google Places window decal allows you to read reviews, visit the company’s website, search and check for available offers. “At checkout, you can even pay using Google’s NFC-based mobile payments service, Google Wallet.”
If Google Offers isn’t yet available in your city, click here to sign up to receive a notification when it launches in your area. Google’s integration with Android is a smart move that could easily gain them a key competitive advantage over existing group coupon services. If you are looking for mobile marketing solutions in Fort Lauderdale, contact Blue Interactive Agency today. Blue offers mobile application development, custom software development and more. Launch your best mobile campaign today by calling (954) 779-2801.