As of August, the seasonally-adjusted national unemployment rate reached 9.1 percent, while job growth is at 1.1 percent. Although unemployment applications have dropped, the outlook for sustainable job growth remains dismal. As all levels of government implement different programs and initiatives designed to help job seekers find employment, the Los Angeles Times reports that Labor Secretary Hilda Solis is partnering with Facebook to leverage the power of social media to help unemployed workers find jobs.
The Social Jobs Partnership will have its own Facebook page that “will aggregate a variety of existing, but often little-known, job-search services [in] hopes of drawing more attention to them.” Think of it as an online, interactive staffing company at your fingertips –”Landing on this page can help Americans land good jobs,” Solis said at a Washington news conference with representatives from Facebook, the National Assn. of Colleges and Employers, the National Assn. of State Workforce Agencies and the DirectEmployers Assn. Solis hopes to extend the free service to Twitter, LinkedIn and other social networking sites.
Over 3,000 one-stop career centers nationwide will help match job seekers, and the Labor Department’s My Skills My Future website will allow people to view alternative careers for their unique skill sets and get more information about educational opportunities and employers for those fields that are near to them. “Think of this as a free, online job fair that can be accessed seven days a week, day or night,” said Marne Levine, vice president for global public policy for the National Assn. of State Workforce Agencies. “Our labor market is changing, and so should the tools that are used to find these jobs.”
Although we think this will be an incredible resource, companies have been utilizing the power of social media to reach job applicants for years. Don’t miss your opportunity to reach the over 800 million-users strong Facebook community, contact Blue Interactive Agency today to launch an effective interactive marketing campaign. From Facebook marketing and Twitter marketing to search engine optimization and SEO copywriting, Blue has the knowledge and experience to improve the presence of your brand online.