Today, LinkedIn launches its new “Status Updates,” feature, introducing “Twitter-style posts for your business.” While the professional networking service has always allowed users to follow companies, the more than two million businesses with company pages can now post status updates to their followers.
The new feature will allow companies to post updates from their company overview page; share company announcements, product releases and other organizational news; directly engage with followers and their entire network; and optimize conversations by finding which updates are most engaging. Assigned administrators of company pages may use the Company Status Updates feature to post updates up to 500 characters in length to the “Overview” tab on their pages. “This is a great way to build engagement with customers, potential employees and prospects alike,” says Ryan Roslansky, director of product management at LinkedIn. “Nearly half of our members follow over 2 million Company Pages on LinkedIn.”
Following in Facebook’s footsteps, company status updates will also appear in its follower’s LinkedIn homepage news feeds. However, you don’t need to follow a company to see its updates – any LinkedIn user can see, like and comment on status updates, or share an update with friends from the company page.
LinkedIn’s latest feature signals the beginning of its transition from a professional network with static pages to a more interactive social site with dynamic entities, similar to Facebook Pages. LinkedIn created a quick, 54-second tutorial on its “Status Updates” feature, below:
As LinkedIn makes strides to integrate new interactive social features, marketers may soon have even more ways to take advantage of social media marketing. Blue Interactive Agency is a full-service interactive marketing company in Fort Lauderdale, offering LinkedIn marketing, Facebook marketing, Twitter marketing, YouTube marketing and many more online marketing services. Call 954-779-2801 for today more information.