Last month, Amazon’s CEO Jeff Bezos announced that the company would be adding four new models to its Kindle fleet – the Kindle, Kindle Touch, Kindle Touch 3G and the Kindle Fire tablet. The Kindle Fire will be Amazon’s first touch screen color tablet, based on the Android OS. Today, we learn that the Kindle Fire will also have a new format that supports HTML5 and CSS3, Kindle Format 8 (KF8), lending a colorful and vibrant reading experience to the company’s first tablet.
KF8 will soon replaced Mobi 7, the device’s existing format, making Kindle e-books look and read more like an actual, physical book. Amazon’s announcement claims the upgrade “adds over 150 new formatting capabilities, including fixed layouts, nested tables, callouts, sidebars and Scalable Vector Graphics.” Sure, static words on a page do their job, but KF8 will mean improved flexibility and more visually appealing books. The upgrade will improve digital renditions of children’s picture books, comics & graphic novels, technical & engineering books and cookbooks.
The only drawback is that KF8 will not be compatible with older Kindle devices – “Kindle Fire is the first Kindle device to support KF8 — in the coming months we will roll out KF8 to our latest generation Kindle e-ink devices as well as our free Kindle reading apps,” said Amazon in its FAQs. This announcement will only help to drive sales for the latest generation of Kindles, set to be priced at just $79 for the new base model Special Offers version.
The Kindle Fire is $199 and will be released on November 15th, and is currently available for pre-order. Amazon has priced its new Kindle line aggressively, upping the ante in the tablet market. The Fire is a fully-functional media tablet offering free cloud storage services and much more, and at half the price of an iPad, it proves itself as a formidable competitor.
Technological advances continue to revolutionize the tablet market, and we can’t wait to see what’s next for the iPad and the Fire. The Fire will also feature an app store with games and productivity apps. If you are interested in entering the billion-dollar app market, consider enlisting Blue Interactive Agency. Now offering mobile application development, as well as custom software development and other mobile marketing solutions, Blue is always expanding its service offerings. Call today for more information!