There is a huge, seemingly underground new social networking service that’s catching like wildfire despite its invite-only beta status. It’s an online pinboard where you can “collect the things you love” and share them with your friends, and it already has over 1.5 million active users on Facebook.
In the age of online oversharing, Pinterest seems to fill a unique niche in the world of social networking – our love of talking about what we love. This virtual scrapbook, being hailed as the newest self-expression engine, allows users to organize and share their favorite items from the web, like clothing, furniture, recipes, wedding décor and more. While a significant part of Pinterest is creating inspiration boards for weddings, rooms and more, there’s more to the latest social networking site than meets the design-discerning eye – browse pinboards created by other users to get inspiration, comment on and/or Like their creations, “repin” (re-post…) other boards and more. Once you join, Pinterest will tell you which of your Facebook and Twitter friends and followers use the service, and it will also allow you to import contacts from either Yahoo or Gmail. Pinterest’s mission is to connect people all over the world through the ‘things’ they find interesting – “We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests,” states the company’s Website.
We’ll save the business analyzation for another day; today, we just wanted to talk about the next big thing in social networking that we find particularly cool, interesting and unique. While it’s still under the radar, Pinterest has managed to raise “massive” rounds according to TechCrunch, in excess of an estimated $125 million. There’s little doubt that Pinterest will be the next major platform for interactive marketing. Take your company to the next online level, contact Blue Interactive Agency. From social media marketing to search engine optimization and SEO copywriting, Blue can help your brand thrive online.