We’re starting to lose count of the number of times we’ve talked about the ever-accelerating momentum in e-commerce and social mobile. According to the National Retail Federation, in 2010, 212 million people spent an estimated $45 billion total on Black Friday. The emerging status quo of retailers offering online and mobile deals is really beginning to reshape the industry, and this year, social media is playing a bigger role in Black Friday marketing.
Most major retailers are extending sales from Thursday night through Cyber Monday, and Twitter has been abuzz with consumers talking about when and where they will be shopping (err, waiting in a mile-long line at two o’clock in the morning). Social media analysts at Mashwork, a social media listening service, monitored more than 270,000 tweets between Sept. 26 and Nov. 17 to find out where shoppers will be spending their hard-earned money this Friday, and what products they’re targeting.
The results show some interesting facts about this year’s Black Friday deal hunters. According to the study, more shoppers will be buying for themselves on Black Friday. The good news is that more people are buying for others – up 10 percent from last year’s 26 percent. Also, most shoppers aren’t willing to wait in long lines and battle the crowds for a measly $50 off a nice sweater – the majority are planning to invest in computers and tablets, not particularly surprising considering Amazon’s Kindle Fire recently became available for purchase.
Mashable created this awesome infographic to visually organize the information collected from the study:
Social media marketing isn’t a passing trend. If you haven’t launched your campaign, contact Blue Interactive Agency today. Blue offers a full range of interactive marketing services, including search engine optimization, search engine marketing, email marketing and more. For more information, call us today at 954-779-2801.