“The Business of Social Media”

Social media for businesses has come a long way in the last four years. According to an infographic created by PSFK.com, Facebook is now the most visited site in the world; four years ago, it didn’t register in the top ten. Social media has redefined the way companies communicate with consumers by beginning narratives that have served to transform the role of brands from consumption to culture-based.

Facebook, blogs, Twitter and customer reviews are considered the most effective mediums for motivating consumers to initiate online conversations about products, and 74 percent of consumers rely on social media to influence their purchasing decisions. The infographic below shows just how big an impact social networking has had on a brand’s overall success in recent years:

Think about it – how do you make purchasing decisions today? If you’re like the majority of Americans, you research that new stereo on the web before deciding whether or not it has all the features you want, and if those who have bought it have had a positive experience (whether it’s through Facebook, Twitter or customer reviews on Amazon). “By 2014, 53 percent of total retail sales (both online and offline) will be affected by the web, as consumers increasingly use the Internet to research products before purchasing.”

Don’t be left behind. If your business isn’t on all of the major social networks, it’s time to build your online presence today. Contact Blue Interactive Agency if you’re looking for custom interactive marketing strategies that will keep you ahead of the competition. Blue offers social media marketing, search engine optimization, SEO copywriting and even graphic design services. To learn more, call us today at 954-779-2801.